How to prevent ad skipping

Turns out it is not the latest techno gadgetry. It's not about finding "end runs" around the system, in order to make people see your ad.
It's not about more ways to interrupt.

It's the same as it's always been....creating interesting, engaging ads that people want to watch.

I can't be alone here....just this last week I heard the same thing from two separate people at the same social (not the advertising business) occasion, regarding the subject of Apple's Mac television ads ("Hi, I'm a Mac"..."and I'm a PC"). In both cases these people mentioned the charm and appeal of ads.

Charming enough it turns out that both said these golden words... "In fact, when I'm skipping through ads and I see it, I actually stop to go back and watch it".

People inviting the ad into their brains. They are interested. Forget being "engaged" - these people are "fans" of the ad.
Now, making that convert to a sale? Another subject for another post.

Anyone else do this "stop and watch" for any other ads? Do tell.