Did anyone else notice Chevrolet's tricky little signage play? Believe it was on or about the 3rd inning of World Series Game 3 in Colorado, when the camera flashed to what were presumably 'real fans' hold up a sign. However, instead of "Go Rockies"the sign advertised the new Malibu. Curiously, it looked to me as though the Malibu image was seemingly superimposed over the sign. Interesting though, no mention either audibly or visually about it being an ad. Just a quick cut to the 'fans' and then back to the action.
Interesting twist on product placement.
Bud Light: Two, thirtyish couples at the opera. While the Wagner-esque soprano belts out an aria, the two guys, clearly bored, commiserate on how they roped into attending. The second guy proudly gives his friend a peek at the bottle of Bud Light he's sneaked in under his sports coat. In fact he's sneaked in a whole six pack slipped into 6 separate hidden pockets. But their joy is cut short because our singer hits a high note that proceeds to shatter the bottles in their hands, and even funnier, the hidden bottles in the sports coat, generating a hilarious beer foam casualty. The kicker line shows a third guy in front of them showing off his can of Bud Light.
BillG (no, not *that* BillG)
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